The Crawfords Story
(an introduction by Gordon Bailey, well known
and respected Metal Detectorist and Author)
In 1995, metal detectorist Craig Allison decided to turn his favourite hobby into a business, and opened Crawfords Electronics Ltd. Now, as they progress into their 15th year of business, it is clear that they have become a household name in the metal detector industry through their genuine, honest professionalism and outstanding customer service.
Their understanding and respect of customers’ needs and requests have helped them build up an impressive database of thousands of satisfied customers, throughout the world. Craig is now considered to be one of the leading authorities on metal detectors in the UK, frequently receiving requests for advice from manufacturers and customers alike.
Craig sees the growing importance of customer service that is easy to understand, simple and reassuring; "From the very beginning, our goal has been to listen to our customers' requirements and help them buy a metal detector that is suitable for their individual needs. It would be easy to sell the most expensive detector or the one with the greatest profit potential, but I know as an avid detectorist myself, there is nothing worse than buying the wrong machine that is too complicated or unsuitable for the job - you just end up feeling frustrated and miserable. Believe me, I've been there! Metal detecting is a growing hobby, and I understand that hobbies are there to be enjoyed and to get you away form the humdrum of everyday life. I want our customers to return to us again and again, knowing that we offer the best value for money regardless of budget. And our great service doesn’t end after your purchase; our customers know that if they have a problem or are not sure of anything we are only a phone call away.”
Crawfords Electronics will keep serving the hobby into the future as it grows into a phenomenon, continuing to use their signature brand of customer care, getting us, the customers, the best deals on the metal detectors based on our needs, from a time-to-time beginner to a expert hobbyist. If you’re not yet part of the vast Customer Database, or if you pass this off as advertising propaganda, try them out, and take full advantage of the services offered.
Testimonials:
We were totally ‘green’ when we began metal detecting. Craig made it easy for us and made sure we got the best possible start. We have both bought two detectors from him since and will continue to use Crawfords. Thank you Craig and Donna
A. Steadman & M. Allen (aka Hinge & Bracket) Lincs
I have known Craig Allison for many years and I can speak highly of his knowlegde and commitment to the hobbyof metal detecting in the UK. His care, customer commitment and vast knowledge of metaldetecting translates into that 'magic touch' which, on a one-to-one customer/dealer lever is second to none.
Des Dunne - Minelab International.
I would like to express my thanks for the manner in which you treat myself and my small band of friends who purchase metal detectors from you. We are confident that the knowledge you pass on to us regarding the machines is an asset to our skills and have no problem in recommending you to any would be purchasers, beginner or pro.
J. McCormick – South Lancs & Cheshire MD Club.
My wife and I switched to Crawfords about 5 years ago after being let down by another dealer. We find Craig and his staff genuine, caring and sincere and now would not even consider going anywhere else.
G & S Carpenter – S. Yorks.
Some dealers only seem to able to read you 'What's in the tin' and tell you a price. Craig can not only tell you whats in the tin, he can tell you how to use it and get the best results from it! - Trust the Expert. Talk to Craig at Crawfords!
R. Hayes, Lincoln
In this world of "quote order code" and "Click to buy" it is refreshing to visit a well stocked shop with friendly staff who really know their stuff. It made an initially daunting purchase a real pleasure. I would recommend Crawfords every time.
A. Barrett, Co Durham
I recently purchased a metal detector from Crawfords through mail order.
The Owner Craig was incredibly helpful and gave me his time and advice over the phone without sounding board or patronising, like another company whose name I shall not mention, in-fact his enthusiasm made me want to start metal detecting straight away. I organised delivery and received my machine the next day.
Unfortunately, the machine was not designed for someone of my height and the adjustments to extend the detector did not help. I contacted Craig the same day and he was FANTASTIC, not only did he take the other machine back without a grumble, but he also advised me on a different machine. I am now very happy with my Minelab X-Terra 30, a great detector for all people.
I do not just say this lightly, I used to work for a company whose job it was to train staff in phone and front of house service- CUSTOMER SERVICE. I was a researcher, i.e. I would contact these firms by phone after our agents had trained them and grade them on their public relation skills. When a company’s robot tells you on the phone these calls are recorded for training purposes –THEY ARE. I have worked with many well known Airlines, Rail companies and International Hotel chains telephonically and over the Internet and they could all take a page out of Crawfords Metal Detectors book on customer service.
Craig and Donna you have both been so amazingly helpful, I shall be using your company for all my Metal detecting needs now and in the future. Thanks again.
Roy Alge - Exeter